Which of the Following Is NOT a Segmentation Variable Difference

question 43

Multiple Choice

Which of the following is NOT a segmentation variable difference?

• A) Does the location of the customer influence whether or not they buy the product?
• B) Does income,age,gender,or lifestyle matter?
• C) Does the customer seek a different benefit from the product than do other groups?
• D) Does the customer need the product?

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Definitions:

Force Field Analysis

A tool for decision-making and problem-solving that identifies and analyzes the forces for and against a change, aiming to determine the viability of making such a change.

Process Consultation

An OD method that helps managers and employees improve the processes that are used in organizations.

Organization Development

A planned effort to increase an organization's effectiveness and viability through interventions in its processes and structures.

Social Science Theory

A framework of ideas and concepts that helps explain human behavior and societal interactions.