Marketing Data That a Business Collects for Its Own Specific

question 45

Multiple Choice

Marketing data that a business collects for its own specific purposes is referred to as

• A) Primary data
• B) Secondary data
• C) Tertiary data
• D) Quantitative data

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Definitions:

Information Content Effect

Refers to how a company's stock price reacts to the announcement of financial information, indicating the market's response based on the news' perceived value.

Dividend Payout

Dividend Payout refers to the proportion of earnings that a company distributes to its shareholders as dividends.

NPV Projects

Projects evaluated using Net Present Value, a method to calculate the profitability by comparing the present value of cash inflows with the present value of cash outflows over time.

Low Dividend Payouts

A company strategy of distributing relatively small portions of earnings to shareholders as dividends.