Use the Following to Answer Questions

question 5

Multiple Choice

Use the following to answer questions:
Scenario 11-3. Mark is considering purchasing a new pickup truck. The model that he is looking at features an all new diesel engine, state of the art design, and beautiful upholstery. The electronics package and options have all been updated to the point where there are not many more items that Mark could have installed on his new truck. He likes everything about the truck except the price tag. The price could be lowered if Mark would remove some of the options, but he must have them all to maintain his image.
-In Scenario 11-3 above, the decision making process that Mark will go through, in order, is

• A) Purchase, post-purchase evaluation, problem recognition, information search, alternative evaluation
• B) Information search, problem recognition, alternative evaluation, purchase, post-purchase evaluation
• C) Problem recognition, information search, alternative evaluation, purchase, post-purchase evaluation
• D) Problem recognition, alternative evaluation, information search, purchase, post-purchase evaluation

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Definitions:

Space-Based Media

Media content and services delivered via satellite or other space-based technologies, offering communication and entertainment on a global scale.

Time-Based Media

Art forms that are experienced over time, such as video, film, audio, and digital media, which require the element of time for their full appreciation and understanding.

Marshall McLuhan

A Canadian philosopher and communication theorist best known for coining the expression "the medium is the message" and for his studies on media theory.

Media Endorsement

The support or approval of a product, service, or idea by a recognized media outlet, often influencing public opinion and behavior.