Use the Following to Answer Questions

question 29

Multiple Choice

Use the following to answer questions:
Scenario 9-1. Jim is interested in beginning his own small business dealing with the repair and maintenance of household appliances. He has a talent for fixing these types of appliances and has been doing so as a sideline business for several years. He has acquired some of the needed tools; however, a sizeable investment will need to be made in tools and equipment in order for him to repair the appliances that will be brought to his shop for service. He would like part of his competitive advantage to be the capability to fix all appliances, not just one type. Jim has just one small problem-a lack of funds. He comes to you for advice.
-In Reference 9-1 above, all but which of the following are choices Jim could use if he chooses equity financing?

• A) Family and friends
• B) Angels
• C) Public offerings
• D) Commercial finance companies

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Definitions:

Brand Position

describes the unique space a brand occupies in the minds of consumers, differentiated by its products, features, and benefits from its competitors.

Influences

refers to the factors or forces that affect the decisions, behaviors, or development of individuals or organizations.

Brand Assets

Constitutes the valuable elements of a brand, such as trademarks, brand name, and customer loyalty, that contribute to its overall equity.

Logos

In rhetoric, it refers to the appeal to logic, one of the three modes of persuasion identified by Aristotle, alongside ethos and pathos.