Scenario 7-1. Kelli Is Starting Her New Business in the Mall in the Mall

question 68

Multiple Choice

Scenario 7-1.
Kelli is starting her new business in the mall in the coming weeks. She has finished her business plan and is now looking at planning her startup. Her business consists of a clothing store for young women who purchase medium-quality fashionable school and work clothes. She sees customer service as her strong point because she is currently in the same age group and is very clothes conscious herself. Her competitors, also located in the mall, are all older women who cater to older women who purchase fashion-conscious clothes. Kelli has no business experience, yet is willing to invest her entire inheritance in her new business venture. She is single, 21, and has no current debts. She has an opportunity to rent a space in the local mall if she signs the agreement next week. Kelli is excited about being able to pick the clothes on her racks herself and then sell those clothes to young women who would look fashionable in them.
-In Scenario 7-1 above, Kelli is estimating her startup costs. She has figured all of her expenses, her capital equipment purchases, deposits, insurance, etc. What amount should she now add to this total to cover expenses she did not plan on?

• A) 2 percent
• B) 7 percent
• C) 10 percent
• D) 15 percent

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Definitions:

Diagram

A simplified representation or drawing that illustrates relationships or processes, often used in economics to demonstrate concepts or data visually.

Economic Profit

The difference between total revenues and total costs, including both explicit and implicit costs, representing the additional benefit over the next best alternative.

Market Price

The price of a commodity when sold in a competitive marketplace, reflecting the supply and demand balance.

Units

Basic measures or quantities of a product, service, or variable used in economic analysis or transactions.