Scenario 7-1. Kelli Is Starting Her New Business in the Mall in the Mall

question 89

Multiple Choice

Scenario 7-1.
Kelli is starting her new business in the mall in the coming weeks. She has finished her business plan and is now looking at planning her startup. Her business consists of a clothing store for young women who purchase medium-quality fashionable school and work clothes. She sees customer service as her strong point because she is currently in the same age group and is very clothes conscious herself. Her competitors, also located in the mall, are all older women who cater to older women who purchase fashion-conscious clothes. Kelli has no business experience, yet is willing to invest her entire inheritance in her new business venture. She is single, 21, and has no current debts. She has an opportunity to rent a space in the local mall if she signs the agreement next week. Kelli is excited about being able to pick the clothes on her racks herself and then sell those clothes to young women who would look fashionable in them.
-In Scenario 7-1 above, Kelli's competitive advantage would be which of the following?

• A) Lower prices
• B) Her location
• C) Her customer service
• D) The fashionable clothes in her inventory

---

Definitions:

Machine-hours

The total operational time of machines within a production process, utilized for cost allocation and efficiency analysis.

Maintenance Department

The division within an organization responsible for the upkeep, repair, and servicing of equipment and facilities.

Fixed Costs

Outgoings that remain invariable, regardless of operational output or sales numbers, encompassing costs like rent, employee pay, and safeguarding premiums.

Long-run Average Demand

is the average demand forecasted over a longer period, helping in strategic planning and capacity decisions.