Use the Following to Answer Questions

question 103

Multiple Choice

Use the following to answer questions:
Scenario 7-2. Jack loves computers and has since he was a child. He spends every waking hour programming, rebuilding, and tinkering with any computer he can find. He has just graduated with a Bachelor's Degree in Computer Science and is trying to decide what to do with the rest of his life. The computer stores in the town in which he lives are not places he would want to work. They are known for slow service, lack of quality computers, and inability to service the computers they sell. He is contemplating opening his own small business; however, lack of funds is his major problem. To deal with his lack of funds, initially he would concentrate on repair and service of existing computer systems and then expand into selling new computers as his capital base grew. He knows he could do a better job with customer service than what his competitors currently are doing.
-In Scenario 7-2 above, which of the following types of business should Jack begin?

• A) Purchase an existing business
• B) Start his own business
• C) Purchase a computer franchise
• D) Wait and inherit his father's construction business

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Definitions:

B.F. Skinner

An influential American psychologist known for his work in behaviorism, particularly the development of the theory of operant conditioning.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reward or punishment.

Pigeons

Birds that are often used in research studies, particularly in experiments related to learning, memory, and navigation.

Mechanisms of Learning

The processes and techniques through which individuals acquire new knowledge, behaviors, attitudes, or skills.