Today, Franchising Is Represented in Almost Every Industry, with More

question 56

Multiple Choice

Today, franchising is represented in almost every industry, with more than ________ U.S. businesses being franchises.

• A) 225,000
• B) 909,000
• C) 2.5 million
• D) 25 million

---

Definitions:

Pilot Testing

Preliminary testing conducted to evaluate the feasibility, time, cost, risk, and adverse effects of a research study before implementing it on a larger scale.

Scale Construction

The process of developing a measurement tool that quantitatively assesses a range of values or attitudes.

Items

In terms of surveys or questionnaires, items refer to individual questions or statements that respondents evaluate.

Criterion-referenced Scale

An assessment tool that measures an individual's performance against a predefined set of criteria or standards rather than compared to other individuals.