Use the Following to Answer Questions

question 4

Multiple Choice

Use the following to answer questions:
Scenario 4-1. Jean is contemplating opening her new small business called Jean's Gems. She realizes that the first step in beginning her new business is writing a business plan. Since she has never started her own business before, she has many questions. She has attempted to follow an outline she found in an old newspaper article. Her first rough draft contained over 75 pages and now she is discouraged with the process. In fact, she is not even sure if she needs to continue. As in the case of many small business entrepreneurs, funds are limited. If you were Jean, what would you do?
-In Scenario 4-1 above, which of the following sections will be the most important segment of Jean's business plan?

• A) Executive summary
• B) Marketing plan
• C) Identification of the target market
• D) Manufacturing and operations plan

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Definitions:

Self-concept

An individual's perception of their own abilities, weaknesses, beliefs, and personality.

Identity

The sense of self, characterized by one's beliefs, personality traits, and values, that distinguishes an individual from others.

Moral Intuitions

Immediate, gut-level ethical judgments that people make without relying on conscious reasoning.

Temperament

The inherent part of an individual's personality that influences how they react to the environment and situations, often evident from infancy.