A Condensed Abstract of a Business Plan Used to Spark

question 35

Multiple Choice

A condensed abstract of a business plan used to spark reader interest and to highlight critical information is called a/an

• A) Business plan
• B) Strategic plan
• C) Executive summary
• D) Code of ethics

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Definitions:

Interest

A charge for borrowing money, typically a percentage of the amount owed; or, alternatively, attention or concern towards a particular subject or activity.

Informing

The process of providing knowledge or information to someone, often seen as a crucial step in marketing to educate potential customers about products or services.

Involvement

The degree of personal relevance a consumer perceives in a purchasing decision, which can influence their buying behavior and loyalty.

Trial

An evaluation or test phase where a product or service is used temporarily to assess its performance, functionality, or suitability before full-scale use or launch.