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Scenario 4-1. Jean is contemplating opening her new small business called Jean's Gems. She realizes that the first step in beginning her new business is writing a business plan. Since she has never started her own business before, she has many questions. She has attempted to follow an outline she found in an old newspaper article. Her first rough draft contained over 75 pages and now she is discouraged with the process. In fact, she is not even sure if she needs to continue. As in the case of many small business entrepreneurs, funds are limited. If you were Jean, what would you do?
-In Scenario 4-1 above, the optimum length for Jean's business plan would be how many pages?
Deviant
Behaving in a way that deviates from what is considered to be acceptable society or group norms; often used to describe actions or individuals that are not conforming to societal standards.
Microsociological
Concerned with the study of social interactions and behaviors in small-scale contexts, focusing on the individual and interpersonal dynamics.
Macrosociological
Pertaining to the analysis of large-scale social processes, structures, and institutions.
Sociologists
Scholars or practitioners who study social behaviors, institutions, relationships, and development.
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