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External analysis assesses the strengths and weaknesses of a company.
Federal Trade Commission Act
A United States federal law established in 1914 to prevent unfair or deceptive business practices, including antitrust violations.
Lanham Act
A United States federal statute that governs trademarks, service marks, and unfair competition, providing guidelines for the registration and legal protection of brands.
Regulatory Forces
External rules and regulations imposed by governing bodies that affect how businesses operate and interact with customers.
F. Hoffman-LaRoche Ltd.
A global pharmaceutical and diagnostics company that focuses on advancing science to improve people's lives.
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