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As seen in Figure 3.2 in the text, entrepreneurs typically have higher standards concerning unacceptable behavior than
Intrinsically Motivated
This refers to being motivated by internal factors, such as personal satisfaction or interest, rather than external rewards or pressures.
George Kelly
An American psychologist known for his theory of personal constructs, which suggests people actively endeavor to understand the world.
Carl Rogers
Carl Rogers was an influential American psychologist who founded client-centered therapy and contributed significantly to humanistic psychology.
Abraham Maslow
An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.
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