Creating an Image for a Business or Product That Makes

question 24

Multiple Choice

Creating an image for a business or product that makes that product/service truly unique from the competitor's good/service is called

• A) Positioning
• B) A competitive advantage
• C) A gimmick
• D) A qualitative advantage

---

Definitions:

Learning Within Organizations

Processes or activities through which individuals and groups acquire, share, and apply knowledge and skills to improve organizational effectiveness.

Bullwhip Effect

The phenomenon where small fluctuations in demand at the retail level cause progressively larger fluctuations in demand at the wholesale, distributor, and manufacturer levels.

Behavioral Obstacles

Psychological and emotional barriers that influence individuals' decision-making processes and actions.

Information Processing Obstacles

Challenges encountered in the collection, processing, and distribution of data, affecting decision-making and operations.