Studies That Measure the Impact That a Mass Merchandiser Like

question 74

Multiple Choice

Studies that measure the impact that a mass merchandiser like Wal-Mart has on small retailers have shown that small stores usually

• A) Go out of business
• B) Stay in business but make minor profits
• C) Outperform Wal-Mart
• D) Benefit as long as they stock different merchandise

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Definitions:

Hosting

The service of providing storage, connectivity, and services necessary to serve and maintain files for one or more websites.

Employee Hourly Wage

The amount of money paid to an employee for one hour of work.

Content

Information and experiences created and shared through various media to inform, entertain, or engage an audience.

Relative Pull

The degree to which a product, service, or content attracts interest or engagement in comparison to competing options.