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According to Figure 1.1 in the text, almost all businesses are small businesses.
Neo-Freudian Psychologist
A psychologist belonging to a movement that adapted and extended Freud's theories, focusing more on social and cultural factors for personality.
Collective Unconscious
Carl Jung's concept of a part of the unconscious mind that is derived from ancestral memory and experience and is common to all humankind.
Inferiority
Feeling lower in status or quality compared to others, which can impact an individual's self-esteem and motivations.
Psychoanalytic Research
A research method that applies principles and concepts from psychoanalysis to study unconscious processes, motivations, and the structure of the psyche.
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