According to Figure 1

question 21

True/False

According to Figure 1.1 in the text, almost all businesses are small businesses.

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Definitions:

Integrated Marketing Communications

A strategic approach to marketing that combines various communication tools and channels to provide a comprehensive message about a product or brand.

Impressions

A measurement used in digital marketing to count the number of times an advertisement or content is displayed, regardless of whether it was clicked or not.

Return On Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the return by the cost of the investment.

Advertising Value Equivalency

Advertising Value Equivalency (AVE) is a metric used in public relations to measure the benefit to a client from media coverage by comparing it to the equivalent cost if the space or time were bought as advertising.