In the Entrepreneurial Snapshot,what Has Allowed Boston Beer to Become

question 90

Multiple Choice

In the Entrepreneurial Snapshot,what has allowed Boston Beer to become the first to enter the chasm between microbrewery and major brewery?

• A) sexy commercials
• B) different sized bottles
• C) lowest prices for beer
• D) passion for quality

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Definitions:

Competitive Advantage

An attribute that allows a company to outperform its competitors, enabling it to generate greater sales or margins and/or retain more customers.

Product Benefits

The advantageous features or outcomes that a customer receives from using a product.

Five Forces Model

A framework developed by Michael Porter that analyzes five key forces shaping the competitive intensity and profitability within an industry.

Resource Based View

The resource-based view is a strategic management perspective that sees a firm's competitiveness as determined by its ability to manage and utilize its unique set of resources and capabilities.