Lee Marine's Attempt to Extend the Product Life Cycle of Older

question 85

Multiple Choice

Lee Marine's attempt to extend the product life cycle of older models of its boats by selling them in international markets has not been effective strategy, in part, because

• A) international delivery systems cannot handle the variety of company distribution systems.
• B) of the increasing similarity of customer preferences around the world.
• C) income levels in many countries are insufficient to support this strategy.
• D) product life cycles have already been growing over the years.

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A severe global economic downturn that occurred from late 2007 through mid-2009, marked by significant declines in income and employment.

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Gross Domestic Product, the total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period.

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