Advertising on the Internet Is Still Too New and Untested

question 53

True/False

Advertising on the Internet is still too new and untested to challenge traditional media for promotional dollars.

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Definitions:

Research

A methodical examination and analysis of documents and resources to discover truths and form original conclusions.

Reinforcement

A stimulus or event that follows a behavior and increases the likelihood of that behavior occurring again in the future.

Punishment

A consequence imposed following undesirable behavior, intended to decrease the likelihood of that behavior recurring.

Stimuli

External or internal events that elicit a physiological or psychological response.