You Make the Call-Situation 1
The driving force behind Cannon Arp's new business was several bad experiences with his car-two speeding tickets and four minor fender-benders. Consequently, his insurance rates more than doubled, which resulted in Arp's idea to design and sell a bumper sticker that read "To Report Bad Driving, Call My Parents at ..." With a $200 investment, Arp printed 15,000 of the stickers, which contain space to write in the appropriate telephone number. He is now planning a promotion to support his strategy of distribution through auto parts stores.
Definitions:
Discrimination
Treating people differently because of prejudice toward the social group to which they belong.
Nonconformity
Nonconformity refers to the refusal to align with the established or expected norms, rules, or laws of a group or society.
Situational Attribution
The process of attributing a person's behavior to external or situational factors rather than to internal characteristics.
Inept
Lacking in skill or ability; unsuitable or incapable of dealing with a situation effectively.
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