A Pricing Tactic Whereby a Firm Sets a High Price

question 27

Multiple Choice

A pricing tactic whereby a firm sets a high price to convey an image of high quality or uniqueness is known as

• A) skimming pricing.
• B) penetration pricing.
• C) variable pricing.
• D) prestige pricing.

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Definitions:

Intimacy

A close, familiar, and usually affectionate or loving personal relationship with another person or group.

Passion

Intense, driving, or overmastering feeling or conviction, often associated with love or enthusiasm for something.

Erik Erikson

A developmental psychologist known for his theory on the psychosocial development of humans, outlining eight stages from infancy to late adulthood.

Ego Identity

The sense of oneself as a distinct, continuous entity with personal identity and continuity over time.