A Small Firm Can Try to Increase Sales of an Existing

question 33

Multiple Choice

A small firm can try to increase sales of an existing product by all of the following except

• A) convincing nonusers in the market to become customers.
• B) persuading current customers to use more of the product.
• C) alerting current customers to new uses for the product.
• D) emphasizing diversification.

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Definitions:

Exhaustible Resource

A natural resource, such as oil or coal, that has a finite supply and can be depleted if used unsustainably.

User Cost

The cost of using a product or service, taking into account factors such as depreciation, wear and tear, and opportunity cost of using the asset rather than investing the money elsewhere.

Depletable Resource

A natural resource that can be diminished by use, such as fossil fuels or minerals, which are not renewable over short time spans.

User Cost

The cost of using a good or service, including the actual price paid and other sacrifices (like time or effort).