A Verbal or Symbolic Means of Identifying a Product Is

question 101

Multiple Choice

A verbal or symbolic means of identifying a product is referred to as a

• A) brand.
• B) trademark.
• C) service mark.
• D) trade dress.

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Definitions:

Negative

A term often used to describe values below zero, or more broadly, to indicate a refusal, denial, or the absence of a positive quality.

Independent Variable

A variable in an experiment or study that is manipulated or changed to observe its effect on a dependent variable.

Dependent Variable

The variable in an experiment or study that is assumed to depend on or be caused by another variable (the independent variable).