A Product Strategy That Includes a New Product That Is

question 64

Multiple Choice

A product strategy that includes a new product that is quite different from existing products

• A) can be very risky.
• B) is often used by small businesses.
• C) will likely determine the future direction of the firm.
• D) is encouraged, as long as it represents no more than half of the firm's product offerings.

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Definitions:

Integrator Role

A function in organizations and teams where the individual is responsible for bringing together different elements, information, and resources for cohesive operation and strategy.

Liaison Role

A role that involves facilitating coordination and communication between different parts of an organization or between organizations.

Differentiated Organization

An organization that is structured into distinct units specialized in particular business functions or operations.

Integration

The process of combining elements from different systems, organizations, or cultures into a coherent whole.