The Goals of a CRM Program for Most Small Firms

question 31

True/False

The goals of a CRM program for most small firms are the complete customization of products and/or services to fit individual customer needs.

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Definitions:

Price Discriminate

The practice of selling the same product or service at different prices to different customers, based on what the seller believes each customer is willing to pay.

Vertical Relationships

Business arrangements or interactions between companies at different levels of the supply chain, such as manufacturers and retailers.

Vertical Relationships

Vertical relationships refer to the connections between companies or entities at different stages of the production process, such as suppliers, manufacturers, and retailers.

Double-Markup Problem

Refers to the inflation of prices that occurs when each intermediary in a supply chain adds its own markup.