You Make the Call-Situation 2

question 20

Essay

You Make the Call-Situation 2
Paul Layer is the owner of Aspen Funeral Alternatives in Albuquerque, New Mexico. Aspen is located in a converted restaurant with fluorescent lights, and its chapel has chairs, not pews. "It looks more like your insurance company or local business office, rather than a funeral home," Layer says.
Aspen has adopted a strategy of discounted prices for funeral products and services. Its Web site (http://www.aspenfuneral.com) promotes low-cost alternatives with no fancy facilities, no limousines, and no hearses. A general price list, covering Aspen's professional services, use of its facilities, and caskets, is posted on the site.
Sources: Lorrie Grant, "Funeral Stores Sell Inevitable in Style," USAToday, May 30, 2001, p. 3B; and http://www.aspenfuneral.com, June 8, 2004.

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Definitions:

Field Experiment

An empirical study conducted in a real-world setting in which variables are manipulated to determine their effect on a particular outcome.

Dyadic Theories

Dyadic theories focus on the two-way relationships between leaders and followers, analyzing how interpersonal interactions contribute to leadership effectiveness and outcomes.

Group-Level

Pertaining to the characteristics, dynamics, or outcomes of a group rather than individual members.

Financial Performance

A measure of how well a firm is using its assets to generate earnings.