Determining Market Potential Is the Process of Locating and Investigating

question 20

True/False

Determining market potential is the process of locating and investigating buying units that have purchasing power and needs that can be satisfied with the product or service being offered.

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Definitions:

Self-Perception Theory

A theory that suggests individuals develop their attitudes by observing their own behavior and concluding what attitudes must have caused them.

Cooperative Behaviour

Actions by individuals that are intended to benefit or assist others within a group, contributing to the group's overall success or well-being.

Autobiography

A self-written account of one's life, often detailing personal experiences, achievements, and challenges.

Peripheral Route

A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.