Koldpak Has Focused Principally on the Development of Revolutionary New

question 61

Multiple Choice

Koldpak has focused principally on the development of revolutionary new ways of containerizing fresh produce for grocery stores. The firm's marketing philosophy is

• A) consumer-oriented.
• B) market-oriented.
• C) production-oriented.
• D) sales-oriented.

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Definitions:

Inspirational Appeals

The use of emotions to raise enthusiasm for the task by appealing to the values and ideals of others.

Personal Appeals

Requests or messages that are made on a personal level, often involving emotional or relational elements, to persuade or influence.

Ingratiation

A strategy of winning favor and putting oneself in the good graces of others before making a request.

Rational Appeals

The use of logic, reason, and evidence to convince another person that cooperation in a task is worthwhile.