The Initial Step in the Marketing Research Process Is To

question 100

Multiple Choice

The initial step in the marketing research process is to:

• A)select a data collection method.
• B)identify consumer/business segments of interest.
• C)identify informational needs.
• D)conduct a preliminary information search.

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Definitions:

Product Or Idea

A specific good, service, or concept that is developed for sale or to solve a problem.

Blendtec

A company known for its high-quality blenders and part of a viral marketing campaign where they blend various items to showcase the power and durability of their products.

Guerrilla Marketing

An advertising strategy that focuses on low-cost, unconventional methods aimed at obtaining maximum exposure for a product or brand.

YouTube

A digital platform that allows users to upload, share, and view videos.