Because They Have Personal Resources at Risk, Prospective Investors Tend

question 39

True/False

Because they have personal resources at risk, prospective investors tend to look carefully at the business plans they receive.

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Definitions:

Influenced

The capacity or power of persons or things to be a compelling force on the actions, behavior, opinions, etc., of others.

Communicator Attractiveness

The degree to which the physical, social, or intellectual appeal of a communicator increases the effectiveness of the communicated message.

Physical Appearance

The external physical characteristics of an individual, including features, body shape, clothing, and other visible attributes.

Peripheral Route

A method of persuasion that relies on superficial cues or associative reasoning, rather than systematic thinking about the content of a message.