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Observations about the external environment and organizational potentials can be brought together by means of
Tax Rate
The percentage at which an individual or corporation is taxed by the government.
EBIT
Earnings Before Interest and Taxes, a measure of a firm's profitability that includes all expenses except for interest and income tax expenses.
Sales
The transactions of selling goods or services within a specific period.
Total Asset Turnover
A financial ratio that measures the efficiency of a company's use of its assets in generating sales revenue.
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