The Two Broad Strategies for Building a Competitive Advantage Are

question 51

Multiple Choice

The two broad strategies for building a competitive advantage are the _____ strategies.

• A)cost-based and differentiation-based
• B)price-advantage and cost-advantage
• C)marketing-advantage and price-advantage
• D)focus-advantage and marketing-advantage

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Definitions:

Brand Dilution

The weakening of a brand's power or value due to overextension, overexposure, or poor management decisions.

Brand Extension

A marketing strategy where a company uses an existing brand name to introduce a new product or category to the market, leveraging the existing brand's equity.

Retailer

A business or person that sells goods directly to consumers, typically operating from a physical or online store.

National Brand

Products or services that are marketed under a manufacturer's branding and distributed across an entire country, distinct from private labels or local brands.