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A differentiation-based strategy requires that a firm
Social Cognitive Theory
A school of psychology in the behaviorist tradition that includes cognitive factors in the explanation and prediction of behavior; formerly termed social learning theory.
Behaviorists
A group of psychologists who focus on observable behaviors rather than mental processes and believe that behaviors are learned from the environment.
Personal Freedom
The power or right of an individual to act, speak, or think as one wants without hindrance or restraint, within the boundaries of the law or societal norms.
Self-Direction
Refers to the ability or quality of an individual to guide, control, and evaluate their own behavior and decisions.
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