Carol Weinstock, Who Runs Technographics, a Company That Designs Greeting

question 84

Multiple Choice

Carol Weinstock, who runs Technographics, a company that designs greeting cards for computer users, is employing

• A) a focus strategy.
• B) an unsegmented strategy.
• C) a multisegmentation strategy.
• D) a marketing mix strategy.

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Definitions:

E-Commerce

The buying and selling of goods and services through the internet, encompassing a wide array of online business activities, including online retailing.

Credit Card

A plastic card issued by a financial institution that allows the holder to borrow funds at the point of sale, subject to repayment with interest.

Formatting Toolbar

A toolset in software applications that provides quick access to formatting commands for text and objects.

Navigation Bar

A graphical interface element that provides users with easy access to various sections or pages within a website or application.