Small Business Marketing Involves a Number of Activities,including

question 102

Multiple Choice

Small business marketing involves a number of activities,including:

• A)creating,developing,preparing,communicating,and delivering a bundle of satisfaction to a target market.
• B)planning for optimal production efficiency.
• C)identifying alternative technologies.
• D)establishing a sales-oriented marketing philosophy.

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Definitions:

Customer Service Department

A specialized division within a company that handles inquiries, resolves issues, and maintains positive relationships with customers.

Time-Driven Activity-Based Costing

A method of costing that assigns costs to products or services based on the actual time taken to produce or provide them, rather than on estimated absorption rates.

Capacity Analysis

The assessment of an organization's ability to meet current and future demand levels with its existing resources.

Tech Support Department

A division within a company that provides assistance and advice to users experiencing problems with technological equipment or software.