XYZ Corporation Faces Little Competition for Its Product and Can

question 130

Multiple Choice

XYZ Corporation faces little competition for its product and can barely keep up with demand. The marketing philosopy most likely in place at XYZ is the ____________ philosophy.

• A) production-oriented
• B) sales-oriented
• C) consumer-oriented
• D) efficiency-oriented

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Definitions:

Service-Sponsored Retail Franchise System

A franchising model where franchisors provide a full range of services including brand, operational guidelines, and ongoing support to the franchisee, often seen in retail.

Customer-Generated Franchising System

A customer-generated franchising system is a business expansion model where customers or users help to develop or promote franchised outlets, potentially influenced by their loyalty or satisfaction with the brand.

Agent-Sponsored Wholesale Franchise System

A franchising model combining agent wholesaling and franchising to expand distribution and reach of products.

Intensive Distribution

A distribution strategy that aims to provide widespread availability of a product by stocking it in as many outlets as possible.