Match the Term with Its Definition

question 66

Multiple Choice

Match the term with its definition.
-The basic product and/or service plus any extra or unsolicited benefits to the consumer that may prompt a purchase

• A)actual product/service
• B)augmented product/service
• C)core product/service
• D)customer profile
• E)demographic variables
• F)marketing
• G)primary data
• H)sales forecast
• I)secondary data
• J)segmentation variables

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Definitions:

New Deal Democrats

A reference to the followers and supporters of Franklin D. Roosevelt's New Deal programs in the 1930s, advocating for government intervention in the economy to address the Great Depression.

Conservative Democrats

A faction within the Democratic Party in the United States that tends to hold more traditional or conservative views compared to the broader party, especially on social and economic issues.

Harry Hopkins

A close advisor to President Franklin D. Roosevelt during the Great Depression and World War II, prominently involved in the New Deal and Lend-Lease programs.

Works Progress Administration

A key agency of the New Deal program in the United States, created in 1935 to provide public works jobs for the unemployed during the Great Depression.