Match the Term with Its Definition

question 14

Essay

Match the term with its definition.Not all terms will be used.
a.marketing research
b.market segmentation
c.multi-segment strategy
d.primary data
e.production-oriented philosophy
f.sales forecast
g.sales-oriented philosophy
h.secondary data
-Market information that has been previously compiled

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Definitions:

Customers

Individuals or entities that purchase goods or services from a business.

Needs

Basic or essential requirements that individuals or groups seek to fulfill, driving motivation and behavior.

Strategic Plan

A long-term, forward-looking approach with overarching goals and objectives which guides the overall direction of an organization or business.

Ford Motor Company

An American multinational automaker known for automobile manufacturing as well as the production of commercial vehicles and luxury cars.