Describing a Product or Service Should Be in Lay Terms

question 51

True/False

Describing a product or service should be in lay terms even if the product is technical in nature.

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Definitions:

Logistics Management

The part of supply chain management that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information.

Raw Materials

The basic, unprocessed inputs used in manufacturing and production processes, such as metals, wood, or oil.

Exclusive Dealing

An arrangement where a retailer or distributor is restricted by a supplier from selling products of a competitor.

Brand Loyalty

The tendency of consumers to continue buying the same brand's products or services over time, often due to satisfaction or perceived value.