It Is Most Important That the Marketing Plan

question 31

Multiple Choice

It is most important that the marketing plan

• A)describe how the firm will reach and service customers.
• B)show the degree of patent or copyright protection.
• C)summarize the location of potential customers.
• D)identify distribution channels.

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Definitions:

Independent Administrative Agencies

Government agencies that operate independently of the executive branch, generally with a unique purpose or function that does not fit within the traditional departmental executive structure.

Commissions

Payments or fees given to agents, salespeople, or employees based on the sales or transactions they facilitate.

United States Senate

One of the two chambers of the United States Congress, tasked with legislative duties and representation of states equally.

Presidential Nominees

Individuals selected by political parties to run for the presidency, often after a primary election or party convention.