Match the Term with Its Definition

question 62

Multiple Choice

Match the term with its definition.
-A section of the business plan that describes the product and/or service to be provided and explains its merits

• A)business model
• B)business plan
• C)critical risks section
• D)financial plan
• E)lean startup
• F)marketing plan
• G)pitch
• H)product/service plan
• I)revenue model
• J)short plan
• K)value proposition

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Definitions:

Coupon Redemption

The process of a bondholder or an investor submitting a bond's coupon to the issuer to receive interest payment.

Advertising Cost

Expenses incurred to promote products or services to potential consumers through various media channels.

GAAP

A body of established accounting conventions and criteria for the preparation of financial reports.

Marketing Manager

A professional responsible for developing, implementing, and executing strategic marketing plans for an entire organization or lines of business and brands within an organization to attract potential customers and retain existing ones.