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Tom is experiencing difficulty in recruiting competent technicians for his business. One way to increase the attractiveness of his small business is by using
Perceived Discrepancies
Refers to the differences or gaps that individuals notice between their current state and their desired state or goals.
Motivated
Driven or inclined to act or engage in certain activities out of interest or need.
Behaviourism
An emphasis on explaining observable behaviour in terms of reinforcement schedules.
Cognitive Events
Mental operations or processes involved in perception, memory, reasoning, and problem solving.
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