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Tom Is Experiencing Difficulty in Recruiting Competent Technicians for His

question 119

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Tom is experiencing difficulty in recruiting competent technicians for his business. One way to increase the attractiveness of his small business is by using


Definitions:

Perceived Discrepancies

Refers to the differences or gaps that individuals notice between their current state and their desired state or goals.

Motivated

Driven or inclined to act or engage in certain activities out of interest or need.

Behaviourism

An emphasis on explaining observable behaviour in terms of reinforcement schedules.

Cognitive Events

Mental operations or processes involved in perception, memory, reasoning, and problem solving.

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