Match the Term with Its Definition

question 108

Multiple Choice

Match the term with its definition. Some terms may not be used.
-A systematic, step-by-step method for on-the-job training of nonmanagerial employees

• A)Cafeteria plan
• B)Employee training
• C)Job description
• D)Job Instruction Training
• E)Job specification
• F)On-the-job training
• G)Reliability
• H)Validity

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Definitions:

Integrated Marketing Communication

A strategic approach that aims to unify different marketing methods such as advertising, sales promotion, public relations, and social media to present a consistent message and achieve a comprehensive marketing objective.

IMC

Integrated Marketing Communications, a strategic approach that merges various marketing methods and tools into a coherent, consistent message to optimize the communication impact on target audiences.

Cost-Per-Click

A digital advertising model where advertisers pay each time an ad is clicked by a user, typically used in online ad campaigns.

Revenue Model

A key component of the business model that identifies how the company will earn income and make profits.