A Small Computer Retailer Makes Every Effort to Satisfy Customer

question 52

Multiple Choice

A small computer retailer makes every effort to satisfy customer needs both before and after the sale. However, this retailer regards social problems as being beyond the scope of his business. This firm's management has recognized

• A) some degree of social responsibility in its commitment to customers.
• B) the existence of social responsibilities but having failed to do anything about them.
• C) ethical obligations to customers but not social responsibilities.
• D) social responsibility as the domain of big business.

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Definitions:

Sleeper Effect

A delayed impact of a message that occurs when an initially discounted message becomes effective, as we forget its source or its context.

Trustworthy

describes a person or entity that can be relied on as honest or truthful.

One-sided Messages

Persuasive messages that present only one perspective or aspect of an argument, often used when the audience is already in agreement or unaware of opposing viewpoints.

Less-educated People

Individuals who have received minimal formal education or possess lower educational qualifications.