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Describe the five fundamental principles that an ethics policy should address.
Aesthetic
Pertaining to the appreciation or critique of beauty or good taste, often used in design, art, and culture.
Functional Benefits
Refers to the practical or useful aspects of a product that meet the needs of the consumer.
Perceptual Benefits
The intangible advantages consumers perceive they obtain from a product or service, which contribute to their purchasing decision.
Breath Mint
A small, flavored product designed to freshen breath and typically consumed after eating.
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