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The fact that the daily "brush fires" of doing business tend to push aside planning until it is forgotten is the message of
Retained Earnings
Cumulative net earnings or profit of a firm after accounting for dividends; they are reinvested in the core business or to pay debt.
Net Income
The net income of a company once all costs and taxes are deducted from the overall revenue.
Fixed Assets
Long-term tangible assets used in operations, such as machinery, buildings, and equipment, which are not expected to be converted into cash in the short term.
Sales Capacity
The maximum level of sales that a company can achieve within a given period under normal operating conditions.
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