Tim Opened His Business with the Intention of Importing Goods

question 41

Multiple Choice

Tim opened his business with the intention of importing goods from China and selling them in the U.S. We could say that this business is

• A) an exporter.
• B) born-global.
• C) ready to launch offshoring.
• D) a trade mission.

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Definitions:

Buyers

Individuals or entities that make a purchase decision, acquiring goods or services from a seller.

Tiffany/Walmart Strategy

This term contrasts high-end, luxury retail strategies (Tiffany) with low-cost, high-volume retail strategies (Walmart), emphasizing the difference in market positioning and target customers.

Multiple Market Segments

Dividing a market into distinct groups of buyers with different needs or characteristics, and tailoring marketing strategies for each segment.

Winnie-the-Pooh

A fictional character and a series of children's books created by English author A.A. Milne, featuring a friendly, yellow bear who loves honey.