Will Is a Salesperson for a Small Appliance Store

question 66

Multiple Choice

Will is a salesperson for a small appliance store.In an attempt to locate potential new customers,he decides to poll Facebook visitors;they are entered into a drawing for a gift certificate at the store.Those individuals who complete the poll will receive a phone call from Will about the store's products and current promotions.Will is gaining knowledge of potential customers through

• A)personal referrals.
• B)marketer-initiated contacts.
• C)impersonal referrals.
• D)customer-initiated contacts.

---

Definitions:

Receiver

An individual or entity that is the target or recipient of a message, communication, or signal.

Intended Message

The specific information or emotion that a communicator aims to convey to the recipient.

Interpreted Meaning

The perceived or understood significance of a concept or message based on one's analysis or perspective.

Efficient Communication

The ability to convey messages or information clearly and effectively with minimal waste of time and resources.