The Two Basic Types of Advertising Are ____,Which Makes Potential

question 39

Multiple Choice

The two basic types of advertising are ____,which makes potential customers aware of products and their need for them,and ____,which conveys an idea about the firm that produces the product.

• A)institutional,product
• B)product,institutional
• C)product,publicity
• D)specialty,publicity

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Definitions:

General Attitudes

The overall or broad evaluations individuals hold towards objects, people, or situations, reflecting their feelings, beliefs, and behavioral tendencies.

Fishbein And Azjen

Refers to psychologists Icek Ajzen and Martin Fishbein, known for their work in the field of social psychology and the Theory of Reasoned Action and Theory of Planned Behavior.

Theory Of Reasoned Action

A model used in social psychology to predict how individuals will behave based on their pre-existing attitudes and behavioral intentions.

Safe Sex

Sexual activities that aim to reduce the risk of acquiring or transmitting sexually transmitted infections (STIs) and preventing unwanted pregnancies.